Cecafé launches “landing page” on EUDR and Brazilian coffee

The Brazilian Coffee Exporters Council (Cecafé) has just launched a landing page on the European Union’s zero deforestation regulation (EUDR). The aim of the initiative is to make it easier to understand the new rules and their impact on the Brazilian coffee trade. This includes questions and answers aimed at producers, exporters and importers.

The European Union is the main importing bloc for Brazilian coffees. It accounted for 47.3 per cent of the product’s exports between January and July 2024. With the EUDR becoming stricter from next year, promoting the import and commercialization of deforestation-free products as part of the European Green Deal to combat climate change, Cecafé is seeking to clarify the points involved in this new legislation for all players in the production chain.

The rules

For example, the EUDR imposes an obligation to provide information on the geolocation of the land from which the coffee originated. It also requires European companies to carry out due diligence throughout their supply chains to ensure that products originating from deforested areas are not internalized and marketed on European territory after 31 December 2020.

Although there are many challenges with the new European regulation, Brazil has made efforts. This is through the export trade, in order to meet the demand of the European bloc. Guaranteeing the supply of our importers in this important market by offering coffees of different qualities, produced in a sustainable way, with respect for the environment and people,’ emphasizes Cecafé’s General Manager, Marcos Matos.

Good socio-environmental practices

Cecafé’s Sustainability Director, Silvia Pizzol, adds that making the good socio-environmental practices of the country’s coffee-growing regions more transparent is an opportunity to show the world that Brazilian coffees are at the forefront of global sustainability. Taking into account, in principle, its three dimensions: environmental, social and economic.

Cecafé is leading the way in defending Brazilian coffee abroad and raising awareness at home. This is done through informative and educational digital campaigns on the new European Union regulations. To provide knowledge and clarification to Brazilian coffee producers and exporters. This communication initiative also aims to show European importers the platform adopted by the export trade and the procedures carried out in Brazil to comply with the EUDR,” he says.

To support the socio-environmental due diligence processes carried out by exporting companies, the website presents Cecafé’s partnership with Serasa Experian. Through the Smart ESG platform, Brazilian exporters can verify and monitor the socio-environmental information of rural properties. This includes identifying those that meet the requirements of the European regulation, as well as extracting geolocation data.

Landing page

According to Eduardo Heron, Cecafé’s technical director, the EUDR only applies to European operators, such as importers and distributors. However, the European Union’s new import rules impose requirements that affect other links in the chain. These include producers and exporters, as the regulation makes it compulsory to provide information on the geolocation of the properties where the coffee originated.

‘This is information that should accompany coffee throughout its commercialization chain. That’s why our website features the Cecafé-Serasa Experian partnership, which currently has more than 50 exporting companies and co-operatives, responsible for almost all coffee shipments to the EU, applying technology to assess and generate evidence on the conformity of the beans to be exported to the European bloc under EUDR rules,’ he concludes.

To summarize, Cecafé’s new landing page, which contains the main information that producers, exporters and importers need to know about the EUDR, can be accessed by clicking here. The page also shows how Brazil has been working to fulfil the obligations of the new regulation and guarantee EU supply.