The secret of Jacu coffee, one of the rarest in the world

Have you ever heard about Jacu coffee and had doubts whether it’s a myth or exaggeration? Know that the exotic bean, produced in Brazil in an unusual way, is considered one of the most expensive in the planet. Its history is a mix of nature, tradition and a touch of mystery that enchants those who dare to taste it.

Jacu coffee is born in a fully organic cycle. A bird called Jacu, typical from Atlantic Rainforest, selects the best mature coffee beans in coffee plantations. During the digestion process, the beans undergo natural fermentation, than are thoroughly expelled. Then, they are collected, sanitized, and roasted. An uncommon process, but essential for its distinguished flavor.

Jacu coffee’s sophisticated flavor and rare complexity

People who taste Jacu coffee describe it as an elegant Beverage, with notes that remind chocolate, nuts and dried fruits. Natural fermentation softens the astringency, and creates a round, harmonic and intriguing beverage.

Jacu coffee has singular identity, and profound ties to Atlantic Rainforest biodiversity.

Value that impresses

The exotic beverage figures amidst the most expensive in the world. It may be bought for more than 80 USD/pound. The price might also be high in specialized coffee shops.  This is explained by its rareness.  All depends on the selective appetite of Jacu bird, which determines the amount of beans to be produced.

Sustainability in the core of production

Production of Jacu coffee is naturally sustainable. The birds spontaneously chose the most mature beans, avoiding the use of chemicals and any artificial interference. This values the preservation of Atlantic Rainforest while reinforces the commitment of the product with the environment.

Jacu coffee, a Brazilian experience

Drinking Jacu coffee is like taking part of a history that links the forest, the bird and coffee farming tradition. It’s a sensory and cultural experience that places Brazil on the map of world’s rarest and most sophisticated coffees.